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As the UK vaping landscape shifts under new regulations, LOST MARY is sounding the alarm on a surge of sophisticated counterfeit products hitting the market. These illicit vapes don't just mimic the branding of market leaders; they bypass critical safety standards, posing significant risks to both consumer health and retailer reputations.
How much do vapes cost in the UK in 2026? From £5 starter kits to long-term running costs, this guide explains upfront prices, refillable vs prefilled pod costs, and which vape offers the best value over time.
Confused by 2%, 20mg and mg/mL? This simple UK vape nicotine guide explains what the numbers really mean, how to calculate total nicotine in a pod or bottle, and which strength may suit your needs.
World-leading vaping brands ELFBAR and LOST MARY today shared the latest R&D breakthroughs, featuring pioneering research on e-liquid formulations, an all-inclusive patent portfolio, and expanded testing protocols.
ELFBAR and LOST MARY, two of the UK’s leading vaping brands among adults for smoking cessation, reaffirm their commitment to supporting retailers and adult vapers in transitioning to reusable alternatives, with the single-use vapes ban imminent.
ELFBAR and LOST MARY’s new two-page guide helps retailers answer customer FAQs to support the switch from single-use to reusable vapes. The guide is being shared with retailers and has been made available to retail trade associations whose combined membership exceeds 38,500.
ELFBAR and LOST MARY unveil new research highlighting neotame as a safer alternative to sucralose in vape liquids, reducing heavy metals and toxicity - part of their continued commitment to safer, science-led product development.
ELFBAR and LOST MARY push vape safety forward with over 120,000 tests in 2024, new research on sweeteners and coil materials, and advanced methods to detect harmful additives - setting higher standards through science-led innovation.
Leading global vape brands ELFBAR and LOST MARY present milestones in their campaign against counterfeit and imitation products, highlighting actions against intellectual property (IP) infringement and efforts to protect adult users from substandard and fraudulent products.
At LOST MARY stores, you’ll find more than just a place to purchase vaping products— our retail locations offer a hands-on approach, allowing customers to explore our range of products up close.